Choosing a broadband provider Can you even remember life before broadband? When websites had hardly any pictures and online video was just an idea? We’re so used to fast internet speeds today, and it’s broadband that has made it possible. With so many broadband providers (previously called ISPs or internet service providers) out there today, it can be hard to know whether you’re getting the best service or the best price. That’s why comparethemarket.com has set out to make it easy to compare broadband deals.